You don't need another website redesign
I'm guessing you've redesigned your website at least once or twice already. You've worked with one or more freelancers and have spent a great deal of time focusing on designing something slick, trendy, or beautiful.
The reality is that you've probably wasted a lot of time and money focusing purely on aesthetics. A great design by itself is like a Toyota dressed up as a Ferrari. It's really pretty to look at but it still drives like a Toyota. So if you don't need a fancy redesign, what do you need?
You need a website designed specifically for your customers
Designing for your customers means understanding their motivations. It means taking the focus away from design trends and instead focusing on your customer's needs and how they intersect with your product. I call this the Customer-Centric approach.
Why Use the Customer-Centric Approach?
You have a very limited amount of time from when a potential customer lands on your site until they leave to convince them that your product or service is going to help them.
The best way to convince them that you're going to help is to empathize with their pain points and talk to them using their language. In the context of web design this means that everything on your site needs to be optimized for your customers.
Ask yourself this: How many times have you run across a website in your field that uses industry specific jargon to explain their service or product? My guess, about 95% of the time. Jargon is great for experts in a given field, not so great when a customer's trying to figure out if you can save them time.
This Approach isn't for Everyone
I'll be honest the Customer-Centric approach is not for everyone. It's a long-term process that requires a deep understanding of your customers. As such, it's a more time-intensive (and more expensive) process with a focus on measurable results.
I'll be able to tell you from our first meeting whether my services are a worthwhile investment for you. I don't want to sell you something that you don't need anymore than you want to spend money on something that won't work. At the end of the day your new website is an asset and should more than pay for itself. If it isn't going to, I will tell you not to hire me.
I'm an experienced web designer, web developer, copywriter, and marketer. This means that in most cases I'll be able to handle your web project from start to finish.
My Services include:
Custom Wordpress Themes
Social Media Marketing
Google Adword Campaigns
Turn Your Website into an Asset Today
Let's work together to build an incredible website that achieves your goals.
Please click the button above to fill out your project profile. It includes 7 simple questions to help me understand your business and website goals.
After you complete it, I'll email you with work samples, example project fees, and a link so we can schedule a call.