Magic Solutions

We live in the age of logic. Big data and the bottom line run the decision-making process. It’s safer to look to data when making the call. It’s easier to pretend that humans are logical.

Unfortunately, the solutions we come up with are only as good as the data, which is often lacking. If we forget to account for humans, that is to say, people with real emotions and desires, we continue to create mediocre solutions.

Magic solutions go beyond the logical. They deal with the psychological, more specifically the psychology of the people you are trying to help. They embrace the simple fact that humans are multiplications creatures, both logical and emotional.